Our Christmas Collection is For Sale Online Now

Back To Where It All Began

Sunday, May 8, 2022

Instagram and it’s manic speed have been weighing heavily on my mind lately. As a content creator, I don’t feel at ease on the app like I once did.

Peer pressure had me, in a moment of 1 am insanity creating a tiktok for the brand, which I desperately hope I can hire someone to manage because there is no way I am posting three times daily as per the standard recommendation.  Because to be honest? I’m bored of social media. If this is what entertainment is, count me out and hand me a book. It used to be my necklines that made me feel old, these days it’s social media. I am officially that old lady, shaking her head & rolling her eyes at the youth of today. I do not want to see the inside of yet another private jet (why do they look all the same, I mean no two mansions have the same design, is there no interior creativity in the world of private aviation? If I ever meet a person rich enough, that will be the first question I ask) I don’t want to watch another ill-advised glute workout or see that same hotel on that same island in the Maldives that literally 0.2 % of us can afford. I don’t care about the 16 outfits an influencer bought from boohoo shown at x4 speed. Scrolling through instagram feels like being the only sober one at a party and I’m in the corner, wondering wait, what is so fun here?! Suddenly everyone is 3 lines of cocaine in and everything is x4 speed with the same song playing on repeat. That’s when I say, “oh hell no” and leave. This is why I stay rather insular on instagram, I come on to share, connect with all of you and then I sign off. I want to share beyond my brand and I do but I craved something slower, more thoughtful too. I’ve always loved writing. I am a very reflective women who has a lot to say and instagram isn’t enough space for all my thoughts (I hit maximum number of characters almost every time I post). That’s when I remembered this space of mine and so I decided to brush the dust off this journal and get into writing again. Do people still read websites? I do and I know many of you are like me ; lovers of words, of clumsy honesty, of finding connection &  solace from your fellow women online. So here goes nothing. I am coming back to where it all began.


Leave a Comment

Your email address will not be published. Required fields are marked *



Find Out More