Modernity, as a girl with her head in the past, it’s not a word I think of much. Well that’s a lie, I like wifi and apple products and expensive juicers capable of turning anything into liquid – there are many modern comforts I couldn’t live without. But when it comes to clothes? Not usually, no thanks. Earlier this year, I spent a good solid 8 hours at the La Redoute A/W press day, and it was there I discovered their guest designer collaboration. Typically, I am not interested in these sorts of collections but when I found out all the designers were in fact Parisian, it spiked a curiosity. Not because I am enamoured with French style but because the clothes weren’t typically French – they were spin offs, more modern versions of the now-almost boring classics. I love a trench coat as much as the next lady and you are well aware of my penchant for breton, but these pieces are hardly innovative and yet every season, we seem to be introduced them again, the fashion industry refers to them with such a vigour, as if they are brand new. Repetitively, I call bullshit on so much of what the industry spews out to us, dictating with bully bossiness what we should be wearing. I get so tired of it. Yet these designers that were invited to work with La Redoute, I hadn’t heard of a single one of them before. And that, I liked. It was refreshing – and quite simply so are their clothes. Not a foulard in sight or a trench for that matter, the designs were unexpected enough to warrant a second look at them. So it was fun to bring some of their work to life in my own attempt at modernity, which strangely mostly consisted of a grid-like wall as well as lounging dramatically on my grey parquet living room floor. A couple weeks back, I wore and styled a look by their first guest designer, Coralie Marabelle (you can see that one here) and so it felt fitting to complete the trio, by featuring looks from their final two designers, this time: Etienne Deroeux and Christine Phung. In fact, the content for this post has inspired a new goal; to make room for some of the up and coming unknown designers – people who are squashed by the luxury monopolies and so often ignored by the media. And while I don’t quite have the viewership of Vogue, I have enough traffic to help out and get their name circulating in some way, right? So not only do I salute the designers featured here in this post, I also congratulate La Redoute for showcasing these talents, I am setting out to do quite the same.