Last week, I was honoured to attend Givenchy’s newest perfume launch, L’interdit. I flew to Paris with my assistant in the early morning, on arriving we were whisked off to a lunch at Hotel Raphael, one of Audrey Hepburn’s favourite locations in Paris. Their rooftop is exquisite, a tranquil oasis of trees and flowers overlooking the Eiffel Tower.
You already know this, but let me tell you again ; Audrey Hepburn plays a crucial role in the brand’s new perfume, and as my namesake and Paris being a city I once called home, the story is one I adore. Givenchy made their first ever fragrance exclusive to Audrey herself.
In 1957, Hubert Givenchy wanted to commercialize the scent but she famously refused, “ je vous l’interdit” – and last week that exact perfume was released for women all over the world to wear. Givenchy threw a party in the evening, an incredible event hosted inside an enormous 3 storey warehouse on the edge of Paris. The place was brimming with beautiful, talented people from all over Europe – I barely managed to snatch any of the hor d’oevres or Moet because I was continually crossing paths with a new soul or familiar face.
We ended our night by begging our driver to stop on a bridge so we could admire the golden Eiffel tower, followed by slipping into those decadent 5 star hotel robes at the Park Hyatt and ordering enough room service to feed a family. It was a beautiful 24 hours, one I’ll never forget, and you can bet I’ll be spraying my L’interdit all over my sweaters, neck and hair for many months to come. The perfume will always remind me of Paris, and what better scent association than a reminder of the best city on earth? Nothing feels forbidden, or ‘interdit’ when I’m in Paris, absolutely everything and anything is possible – and that is the kind of magic I’ve never found anywhere else.